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Logo/Event Design

Created promotional material and design for events such as the Trike Race, Lunch & Learn, Summer Youth Experience, Week of Caring/UnityFest, and Leadership Event. Many of these logos channel playfulness and modernity.  

Lunch&learn-logo.png

01

Lunch & Learn (2022)

Lunch & Learn is a program that is a duel effort of United Way of Lancaster County and Meals on Wheels (Lancaster, PA), that creates a space for informational conversations over food. I utlized Procreate and Illustrator to manipulate text and create an eye-catching logo for this event. 

02

Trike Race Brand Redesign (2023)

United Way of Lancaster County’s annual Trike Race features teams of five participants competing head-to-head relay-style for bragging rights and a traveling trophy while raising money for various United Way programs.

I revamped the old logo and brand identity and applied logo to a banner, stickers, t-shirt, and social media posts.

2023-Trike-Race-logo.png
UnityFest-gradient-CMYK.png
UnityFest-logo-CMYK.png

03

UnityFest

Created a brand new logo for Unity Fest that kicked off United Way's "Week of Caring". I enjoyed experimenting with warm and cool colors to create the gradient and designing additional assets along with the logo, that embodied giving, volunteering, and unifying people together in the community. 

04

Week of Caring

Following Unity Fest, I created a new visual look for the "Week of Caring". I was inspired by United Way's "circle hands" logo and thought it might be interesting to incorporate that into the "Of" of "Week of Caring". 

I started off sketching out designs in Procreate and later transferred them over to Illustrator for final touches. 

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© 2025 by Anna Smucker. Proudly created with Wix.com

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